 How
many times did our mothers ask us that? Still good advice, even as we
stand on the edge of a new millennium.
In this issue of
Real Answers, the first for the year 2000, we explore how we can
benefit from looking forward and looking backward.
We’ll look forward
with Walter B. McCormick, Jr., president and CEO of the American Trucking
Associations, learning what ATA is doing to keep the future of trucking
bright.
We’ll also visit
Bridgestone customer Overnite Transportation Company, and learn how they
created a plan, based partly on what they learned from the past, but that
guides their tire program into the future.
Our series BY POPULAR
Demand is at a turning point too. With this issue, we simultaneously bring
to a close our study of irregular wear, while beginning a new series on
scrap tire analysis – both topics you told us you wanted to learn about.
We also visited
some West Texas oil fields, to see how tires cope with the incredibly
varied – and difficult – conditions there. We include a bonus photo essay
on the rugged beauty of the countryside we found.
And, in what may
be one of our most exciting programs ever, we’ll show you how our relationship
with our new Tennessee neighbor, Dell Computer Corporation, can let you
acquire state-of-the-art computers and software – from the industry leader
– at very favorable prices.
We round out this
issue with a few words of advice on tire chains, and if you’ve got rocks
in your tread, we’ll show you an easy way to remove them.
We’ve looked both
ways. Now let’s turn the page and see what this issue of Real Answers
has to offer. |
