OVERVIEW
BY Singh
Ahluwalia |
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It’s
often been said that the only people who like change are wet babies.
And yet "change" is a reality. It’s what we do every
day. And what is done to us.
Ultimately, we have a choice. Either we can ask the kind of questions
that will help us better understand and manage change. Or, we can
let change manage us.
This issue of REAL QUESTIONS/REAL ANSWERS asks those kind of questions
about the nature and direction of change in our industry.
Perhaps the first change you’ll notice is that there’s someone
else’s picture where Walt Weller’s once was. That’s
because Walt is now President of Bridgestone/Firestone Mexico. I have
been appoint- ed Vice President of Truck Tire Sales for Bridgestone/Firestone,
and look forward to working with you.
As you begin to read, you’ll find the insights of Tom Donohue,
President and CEO of the American Trucking Associations (ATA) on how
trucking is changing in order to take advantage of the tremendous
business opportunities that lie ahead.
One of those changes—adjusting business strategies to meet new
customer demands—is the focus of a discussion with Jeff Crowe
and Brian Kinsey of LANDSTAR. And, you’ll discover valuable technical
information on changing the way you look at tire management to improve
wear uniformity, getting longer tire life on short hauls with the
R250 radial and gaining a better understanding of tire and wheel balance.
For change to be productive, it needs to have a strong foundation.
Tom Moore, Editor of FLEET OWNER, tries to crack trucking’s genetic
code as a means of directing change.
So as we consider the dynamics of change, we’re reminded of something
Herman Melville wrote in MOBY DICK, " We must always remember
that the questions are just as important as the answers. Perhaps more
so."
Expect us to keep asking real questions. And presenting real answers.
We’d really like to hear your reaction, suggestions or questions
about this issue. So please use the response card we’ve enclosed.
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© 2006-2010 Bridgestone Americas Tire Operations, LLC l legal notice |
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