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P R O D U C T   F O C U S

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Why do fleets need a better steer tire? For the past 8 years, fleet managers have been pressured
to find as many productive ways as possible to lower the overall cost-per-mile. Many have asked tire manufacturers- including Bridgestone-to create a steer tire that combines great wet traction, long even wear and a fuel-efficient, highly retreadable casing. Features that can currently be found individually on a tire, but not all available in a single tire. A request that suggested a total revolution in steer tire technology, since existing technologies couldn't be revised to accommodate all the features needed. Bridgestone engineers listened and responded to the challenge. After 5 years of intensive testing, the revolutionary R227 steer tire is now a reality
.


What's So Revolutionary About the R227?

The R227 has features unlike any tire you've seen or used in the past.
     True, it has some similarities to previous Bridgestone tires, such as a unidirectional design.(After all, it makes sense to retain all the things that work well, fit the design objectives and don't need to change.) But it also has some revolutionary differences -like a new Side Groove feature, an Equalizer Rib, new high-performance compounding and an all-steel casing.


Unidirectional Tread Patterns
Aren't New, Are They?


Not on performance tires-for passenger cars. But on steer radials for heavy duty trucks, they're quite an innovation. In fact, Bridgestone pioneered the idea of a unidirectional steer tire pattern with the highly successful R226.
     When you design a tread to roll only one way, you can really fine tune it for optimum traction and wear characteristics. With the Bridgestone R226 fleets saw whopping increases in tread life, resistance to irregular wear, as well as traction. It just made sense to keep these characteristics in the design of the R227.

Why the Side Grooves?

Traditionally, steer tires use what are called "decoupling" ribs to fight irregular shoulder wear. These actually do a pretty good job. But they have some built-in drawbacks: For one, they do nothing to combat irregular wear resulting from side forces during turns, maneuvering or even cross winds on long combination vehicles.
     And, because they are directly in contact with the road, they tend to get damaged-or even torn away-if you do a lot of turning and maneuvering. Or, they pick up and trap small stones. These stones then become the seeds of irregular wear, which can continue even after the stones are removed.
     Bridgestone engineers created side grooves that maintain more uniform tread contact pressure to fight shoulder edge wear-especially from turning side forces.
The R227 puts that extra rubber on the road, where it will work for you. And because the side grooves are positioned away from the road surface, the R227 won't tear or collect stones.

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indent.gif (821 bytes)indent.gif (821 bytes) What's the Equalizer Rib All About?

It's another revolutionary idea Bridgestone
engineers developed. Basically, the design helps absorb river or wavy wear forces so that the pressure is more uniformly distributed across the main ribs. And, the angled shape helps prevent stone retention that could result in casing-damaging stone drilling or even provide a starting point from which more serious irregular wear can spread.
     Which means that the R227 wears evenly for a longer time.
     The fact is, this feature is one of the more critical features of the R227. After all, irregular wear has been
a major concern in the past. Because the longer a tire lasts, the worse the problem can be. And this tire can last a very long time. But with the combination of Side Grooves, Equalizer Ribs, and the unidirectional pattern design, irregular wear isn't such a big concern anymore.

 

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How Do You Stop Irregular Wear?

You don't. You try to reduce it or delay it through a strategy of continuous improvement in tread compounding, tread and shoulder design and in casing contour.
     For more than two decades, that has been a primary mission for Bridgestone designers and engineers-with some exceptionally rewarding results. That might explain why many Bridgestone innovations are gradually being incorporated into today's truck tire technologies.
     The R227 represents a significant advance in wear reduction technology, as you can see below. But more work still needs to be done so that irregular wear will become even less of a problem in the future. You can be assured that Bridgestone engineers and designers will soon discover even more answers.

Why Did You Use
a Different Tread Compound?


Not only is the compound "different," it's new
and created for high performance applications (which also means it is suitable for most conditions). It's formulated to run cooler, wear slowly, resist tearing and reduce rolling resistance. That results in superb, dependable performance and exceptional wet traction.
     How does it do that? Well, let's just say that this new tread compound marries the best characteristics of natural rubber with those of some rather precisely engineered synthetic rubber. So precisely engineered, in fact, that like the Side GroovesTM and Equalizer RibsTM, it's protected by a patent.
(But, honestly, we're not going to divulge all the details of this formula. We don't want to make life that easy for our competitors.)

What Makes the Casing Design So Different?

When we set out to revolutionize steer tire design, we realized the casing technology would be critical. That's why we created an all-steel casing that maintains its original new shape, still another technique of resisting irregular wear. The new casing fights heat build-up by balancing stresses in the tread, sidewall and bead areas. This technology increases fuel efficiency-not only during original steer applications, but also for drive and trailer applications once it has been retreaded.
And remember, casing retreadability has always been a distinguishing advantage of Bridgestone tires.


How Well Does the R227 Perform?

The R227 is truly a revolutionary steer tire. But Bridgestone engineers didn't just design this tire and turn it loose in the market. In fact, this tire has been
put through some of the most rigorous tests-and survived them-that we have ever put a tire through.
(That says a lot, since you're probably already aware of Bridgestone's obsession with testing tires.)
     The R227 performs incredibly well.

 

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How's the Traction in Wet Conditions?

More reliable than you can imagine.
     The R227's unidirectional tread pattern has hundreds of precisely-angled sipes that slice through water and then pump it out of the footprint to ensure exceptional wet traction and stopping power, as well as precise, easy steering.
     In fact, test after test, the R227 beat leading competitive tires.
     By driving the R227 over a thick glass plate and photographing it from underneath with a high speed camera, Bridgestone engineers were able to see that what they designed the tire to do was actually happening.
     As you can see in this photo, the R227 pushes water in front of it out of the way. And pumps the rest out behind it. Notice also that there's almost no spray out the sides of the tire.
     That means virtually most of the water underfoot has been driven into the grooves and out of the footprint. The result is a huge footprint-making solid contact with the road surface-for confident handling and pinpoint control.

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In wet stopping power tests at Bridgestone's Ft. Stockton Test Center, tractors equipped with R227 radials demonstrated better wet stopping over competitors.

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This "road's-eye" view of the R227, as it drives across a water-covered sheet of glass at 30 mph, shows a nearly ideal footprint shape and excellent water evacuation.

 

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How Does the R227
Improve Fuel Economy?


In a number of ways.
     To begin with, the R227's tread pattern and compound are inherently fuel efficient. They were designed to conserve fuel-but not at the expense of tread life or traction. Because you made it clear that you wouldn't trade long tread life-or traction-for fuel economy.
     But with most fuel-efficient tires, the benefits completely go away when the tread does and they don't return when the tire is retreaded.
     Bridgestone engineers also built fuel efficiency into the casing so the R227 will help save fuel-even when it is retreaded. The casing technology is revolutionary in its ability to fight stress, generate less heat and use less fuel.
     That means the R227 not only saves fuel when it's new, but throughout its life. At the same time, because this new casing generates less heat-and because heat
is the number one killer of casings-the R227 casing is "as retreadable as a Bridgestone."
     That means that you'll get to enjoy fuel efficiency benefits over and over again.

 

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How Long Will the Tread Last?

Much longer than you expect.
     Bridgestone engineers know that tread life is critical for steer tire performance. That's why they tested it exhaustively in a variety of conditions in both long and regional haul applications-against other Bridgestones as well as competitive tires.
     The R227 won the battle- almost embarrassingly.

What's the Real Value of the R227?

The real value of the R227 lies in the questions fleet managers asked (and complained about) a while back.
     In answering those questions, Bridgestone engineers discovered that for a steer tire to be able to help significantly lower the cost per mile, it must be built to wear evenly, last a long time, offer superb wet traction and have fuel efficiency built into the casing so it will remain after retreading. (Like every Bridgestone tire, the R227 is unusually retreadable. Tire Retreading/ Repair Journal named Bridgestone #1 in retreadability in 1995-the 10th year in a row. In the history of the survey, no tire has ever outranked Bridgestone.)
     We invite you to examine and test the revolutionary new R227 steer tire.
     When you do, you'll discover how it will save money for you. Simply, it's worth it.


What's Next?

Bridgestone engineers are working on it right now.

 

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This is what a brand new Bridgestone R227 looks like.

TThis is what a Bridgestone R227 looked like after running 217,810 miles. 9.5/32nds of tread remains.*

* This tire was used in a long haul operation with an excellent maintenance program. Your tread life and irregular wear experience may vary, depending on equipment, equipment maintenance and conditions of use.

End

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